Once Worn Bridal

Our Story
The Once Worn Bridal journey began in 2019.

After a successful career as a fashion designer, Jacelyn longed for a more environmentally friendly business model. Together with her husband Matthew, a talented entrepreneur, the concept of creating a high-end, in-store bridal experience, offering pre-owned and sample dresses was born. All the luxury a girl could dream of, at a fraction of the price, whilst being kind to the planet of course.

At the time, this unique business concept did not exist in the bridal industry and buying a second-hand dress could only be done online.

Once Worn Bridal is now one of the top bridal destinations on the African continent with eager brides flying into Cape Town from around Africa with many international brides as well.
A bride-to-be can look forward to a beautifully curated selection of dresses in a full-size curve. Each wedding gown is handpicked from only the crème de la crème of bridal couture. Each bridal party can look forward to a fantastic luxe bridal fitting that is private and designed to create a feeling of ease and fun with the help of professional stylists to assist each bride-to-be.

Our passion for the environment is at the heart of everything we do.

Our goal is to eventually reforest a previously deforested piece of land to be preserved as a safe haven for nature. Until we get there, we plant an indigenous tree for every dress that is sold. These trees are planted on private land to ensure they are nurtured and not cut down.

In 2023 we will be focusing on bee awareness and preservation. We look forward to planting a bee loving indigenous plant for every dress we sell.